Internet Marketing Methods - PPC Vs Organic Search

By; Ramakrishna Gudipudi

When someone thinks of Internet marketing two popular methods come to their mind - organic search engine optimization and pay-per-click advertising.

Pay per Click (PPC) advertising is a paid online advertising model, such as Google AdWords. Pay per Click results typically appear as "sponsored links" above or beside the normal (Organic) Search

Engine results.

Organic search engine results are the natural, unpaid search engine results that are determined by the Search Engine. These are generally varied and contain a lengthier description of the web page they are presenting.

Ideally, using both these methods can lead to higher visibility for your site and get the traffic flowing in. But this is often not possible primarily due to limited budgets or minimal resources. When you are faced with a dilemma on zeroing down a specific choice, how do you decide which is the best one for you?

Surprisingly, studies and surveys have revealed that less search engine users visit pay per click advertising sites than visit organic sites because they have a greater level of trust for organic search than for pay-per-click. In fact 4 out of 5 search engine users report that they never click on PPC results. Compare this with the 70% of search engine users who reported visiting organic listings daily. The 'trust' factor is not to be taken seriously considering the black hat techniques that are often adopted by organic marketers.

The best thing about pay-per-click campaigns is the instant results they produce vis-à-vis organic ones that can last for months together and in fact, will show results after a certain gestation period. An organic campaign if done gradually in a proper phased manner, can literally promote increased traffic and rankings for years together.
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